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Work Samples

SharkNinja Speedi Social Blitz Campaign

Producer + Project Manager

Led and coordinated the successful collaboration between external talent partners and client team for a high-impact social media campaign.

 

Managed the sourcing and booking of over 30 influencers, overseeing the creation and development of more than 60 pieces of engaging content. Additionally, I handled all aspects of talent contracts and ensured that every stage of the process adhered to project timelines and budgets, setting clear expectations for all stakeholders.

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The campaign delivered impressive results, achieving 1,093,790 total engagements and a staggering 11,305,474 total views, with a cost-per-view (CPV) of just $0.04—driving substantial value for the brand.

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SharkNinja FrostVault Social Campaign

Producer + Project Manager

I led and orchestrated the seamless collaboration between external talent partners and the client team for a high-impact social media campaign.

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My role encompassed managing 12 content creators, overseeing the development of engaging content across multiple platforms, and ensuring alignment with the overall campaign goals. I also handled all aspects of talent contracts, while meticulously maintaining project timelines and budgets to ensure smooth execution at every stage. Clear communication and setting expectations with stakeholders were key to the campaign's success.

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The campaign achieved outstanding results, generating 547k impressions and an impressive 5.7M reach. Furthermore, it drove $800k in earned media value from a $150k influencer budget, delivering a 5x return on media spend—exceeding client expectations and delivering significant ROI.

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IKEA Tap to Organize Social Campaign

Producer + Project Manager

Oversaw collaboration between external agencies and client teams, managed crew sourcing, post-production workflows, and music licensing. Developed and maintained project timelines and budgets, ensuring clear expectations throughout the process. Final deliverables included three unique video edits, each delivered in both 9:16 and 4:5 formats for multi-platform use.

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Successfully completed the project 15% under budget, increasing overall profitability for the company.

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Yahoo's ITK 'In the Know'
$1K Wedding Series 

Producer + Project Manager

I spearheaded this project from Pre-Production through Delivery, overseeing every phase to ensure seamless execution and exceptional outcomes.

 

My responsibilities spanned client management, coordination of internal teams (design, editing, and animation), on-set crew management, casting on-screen talent, and securing music licensing. Additionally, I supervised the creation of eight full-length episodes, along with their respective social media cutdowns, ensuring all deliverables met client expectations and exceeded creative standards.

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The project resulted in a remarkable 49% profitability, significantly contributing to the company’s bottom line and demonstrating my ability to manage both creative and financial aspects efficiently.

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